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Adapt or die

    It's not too lateFor both press people and product people, there's still hope for doing what you want to accomplish, but it's harder. We have some new ways to help.

Press people know all to well what's different: starvation budgets felling jobs in their wake, making more work for those who are still working.

Vendors see that in dramatically narrowed and diminished opportunities for their coverage, part of the new reality for people with products hoping to get the word out. The usual techniques can't work. They're doomed to fail. But there are alternatives.

We're expanding the role of Newstips services to help and support journalists (always free) and introducing some new activities that can also help vendors (some free).
 

New ways Newstips can help

For press people

We're adding to the kinds of help we can give you. And it's all still free.

We have details for print, radio and TV people on the main page in our For Press section.

These are all responsive services, meaning you don't hear from us until we hear from you. Because the last thing any of us needs is more junk we don't ask for being thrown at us.

Our focus is on shortcuts we  can offer you because of what we know or who we know. That includes our own background briefings on the tech or the market, plugging you into authorities when you need a quote, helping you find contacts at companies, helping get info or photos or products into your hands, etc.

Pop into our For Press section for details.

If you don't already get the weekly Newstips Bulletin by e-mail, info galore is here.
 

The Newstips Bulletin

About the weekly
Newstips Bulletin

We've been journalists
reaching journalists
for almost 30 years

Our unique combination of unsponsored independent enterprise journalism with sponsored items about important or soon-to-be important products has kept us a significant presence both for our readers (all in the press) and for the product vendor community.

There's a more complete description here of the Newstips Bulletin, info here for press people who want to subscribe, info here for product people interested in becoming sponsoring clients, and back issues here for anybody who wants to see what it looks like.
 

For product people

We can also help vendors. And some of that help is free.

Few product people truly understand the extent to which the product coverage environment has changed.

In our experience, even fewer of their PR agency people understand it.

(Our Press Tectonics briefing tries to address that; click here to see it).

It wouldn't do you much good to just wring our hands over how bad things have become. We have answers.

Some of them are free, starting with some of the info on the main page in our For Vendors section.

You can also help yourself (for free) by taking us up on the offer we make there to share your up-to-date contact and product info with us.

We also have ways for some products to open up the road to retail, to gain major coverage outside the press channels and more.

How can we help you?
 

New now on the Newstips site:

Back issues

CATCHING UP
Back issues now reflect December to June

New Briefing on
Press Tectonics.




typewriter

Grow anything lately?

FOR VENDORS
New briefings, new advice
and a new open offer for some free help

FOR PRESS
New ways we can help
with expanded assistance for
newspapers, radio and TV

 

 

Tune in to new help from Marty

 

NEW:
PUBLIC SERVICE ANNOUNCEMENTS
"Advertise, please"

Downloadable here for radio (:60), TV (:60) and print

 

 

AND - many content updates throughout!

 


(c) Copyright 2007 Martin Winston and TwandaCorp - all rights reserved.

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